Prima now says no hike in wheat flour price

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The Bakery Owners’ Association says that the Prima Ceylon company has now informed them that the price of wheat flour will not be increased as previously notified.

Earlier today, wheat flour dealers said that the Prima company had decided to increase the price of wheat flour by Rs. 8.50 with effect from midnight yesterday (14).

However, the Consumer Affairs Authority (CAA) says that approval has not been granted for such an increase in wheat flour price.

Traders who sell wheat flour at an increased price without approval will be raided and severe action taken, a spokesman said.