Nike touts edgy ads but shares fall on mixed earnings

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Nike’s CEO said Tuesday a controversial ad campaign featuring Colin Kaepernick was connecting with consumers worldwide but shares fell after the sports giant reported slowing growth in China.

Nike Chief Executive Mark Parker, commenting on an earnings call for the first time since the Kaepernick ad was released September 3, said he was “very proud” of the spots and that the company had seen an uptick in online traffic and social media mentions since it was released